You open a company, commission an agency to create a brand for your business, you like it, you feel it yours. Meanwhile, the business grows, the turnover too. Your name begins to circulate.
Years of work are finally rewarded by the success you had always hoped for: a brand well positioned on the market and appreciated by a good number of customers.
Now, however, answer these questions: Are you sure that the brand you are using is your property? Do you have a certificate that only you can use it? If not, your business may be at risk because, perhaps, someone has already registered the company and trademark before you.
It doesn’t matter that his business is smaller than yours, less successful, or hundreds of miles away from where you are. If it has already registered the trademark in your same product class, it is its property, and you risk not being able to use it anymore and the implications for the future of your business are very heavy.
When you start your own business, you have a thousand and one things to think about. You also need to find a good name for your company, product, or service. Did you know that it may be worth protecting this name by opting for new company registration in Delhi?
If you don’t, you may run into problems down the road. Discover here the different measures to take to protect yourself.
Any business needs to be registered with the tax office. Failure to register may result in administrative, tax, and, in exceptional cases, criminal liability.
Many start-ups mistakenly think that a brand is the same as their trade name or company name. A brand is the name of your product or service, but the two names can be (almost) the same as in the example of ‘The Coca-Cola Company’ (trade name) and ‘Coca-Cola’ (the brand).
Your brand is unique, protect it
You have known this for a long time, of course, but it can also be important to save or protect that uniqueness. Indeed, once you have registered your trademark, you have several rights, such as the ‘right of prohibition’.
This allows you to prohibit third parties from using an identical sign, logo, or brand for an identical or similar product or service.
If you do not protect your trademark, you run the risk that others will register your trademark or your logo and that you are no longer authorized to use it.
If you use a brand but do not have the ownership certificate that attests that belongs exclusively, your business is at risk.
It may happen that someone has already registered an identical or similar trademark that you use and that they send you a warning through their lawyer telling you not to use it anymore.
Unfortunately, you have no alternatives, if you use a trademark after it has already been registered by others you are indefensible and you risk having to change everything in a short time: the name of your brand, your product or service, also the name of your company, if it contains the name of the brand.
You can register your company with the help of company registration consultants in Delhi.
This content is meant for information only and should not be considered as an advice or legal opinion, or otherwise. AKGVG & Associates does not intend to advertise its services through this.
Posted by:
CS Neetu Saini
AKGVG & Associates